About Travel Tech

Discover how travel technology empowers consumer choice.

Travel Tech members create a more transparent, competitive and innovative global travel marketplace. Behind the scenes, our members work with travel service providers to share pricing and availability data with a global audience. Learn more about how each component works with the others to provide travelers with greater choice, price transparency and competition through Travel Tech’s video series, “Decoding Travel”.

Our Mission

The mission of Travel Tech Association is to serve as the unified voice for the travel technology ecosystem, by advancing policy, innovation, and industry growth. As a non-profit, we bring together travel innovators to promote transparency and competition through education and advocacy.

Vision

A thriving, innovative, and competitive travel technology ecosystem that shapes the future of modern travel and enables companies of all sizes to grow, innovate, and serve travelers in an increasingly complex world.

Our Members

About the Industry

Expected to Grow

Gross revenue for U.S travel sector is expected to continue growing by at least 1% but accelerate to 3% in 2027 and 2028. This steady growth results in forecasted spending of 1.37 trillion in 2026 and 1.42 trillion in 2027 signaling a full recovery from the COVID-19 pandemic and resumed expansion.

U.S. Travel Forecast

Online travel intermediaries, including online travel agencies (OTAs), metasearch services and travel management companies (TMCs) (supported mainly by GDS technology) represent a significant source of indirect business for most travel suppliers, and delivered over two thirds of overall industry gross revenue in 2024. Phocuswright’s 2025 industry projection called for online bookings to comprise 72% of the market.

US Total Travel Booking Share
By Segment 2024

US Tourism Industry Statistics

Indirect distribution, with $690 billion in 2025 gross bookings, is up 39% from 2019. By 2027, indirect distribution is projected to reach $795 billion in gross bookings worldwide.

Global Indirect Distribution
Gross Bookings

Who is Travel Tech?

Laura Chadwick

President & CEO

Laura Knapp Chadwick is President & CEO of the Travel Tech Association.
Chadwick brings nearly fifteen years of trade association leadership in government affairs and membership to her work at Travel Tech. Previously, Chadwick served as the XR Association’s (XRA) Vice President of Industry Relations. She launched the new organization’s membership, marketing, and development efforts as “Employee # 2.” Under Chadwick’s leadership, XRA grew from five members to more than 40. She was also a director of corporate member engagement at the National Restaurant Association and its federal lobbyist focused on technology and innovation within its Government Affairs department. Before the National Restaurant Association, Chadwick worked at the Consumer Technology Association where she advocated for pro-innovation public policy.

Chadwick also spent over six years working on Capitol Hill for U.S. Congressmen Mike Thompson (CA-05) and Adam Schiff (CA-28), and on U.S. Congressman Brad Carson’s U.S. Senate race in Oklahoma.

Chadwick graduated from Washington & Lee University with a Bachelor’s in Politics and holds a Master of Public Administration degree from American University’s School of Public Affairs. She lives in Arlington, VA with her twin sons and dog.

Dave Barmore

Head of State Government Affairs

Dave Barmore is the Head of State Government Relations at Travel Tech.

Dave brings more than 15 years of experience across every aspect of the legislative process, Capitol Hill, top-tier lobbying firms, and the private sector. As one of Uber’s first public policy hires, he helped build the company’s state and local government affairs function from the ground up, leading advocacy in over 30 states and securing the passage of more than 15 ridesharing state bills and local ordinances. That work gave him a firsthand education in creating policy frameworks for emerging business models, combining sharp legislative strategy with the community and grassroots engagement that makes change durable.

Through Runway Strategies, Dave has spent the last five years bringing that experience directly to founders and innovators, helping them build and execute successful public affairs strategies in the US and internationally.

Li Reilly

Fractional General Counsel

Li Reilly is Fractional General Counsel to the Travel Tech Association.

Reilly is an experienced attorney, legal executive, and department leader with deep expertise in commercial contracts, technology transactions, corporate governance, M&A, product counseling, compliance, and privacy. In her role with Travel Tech, she supports the Association’s regulatory initiatives and the development of compliance resources and programs. She also provides strategic guidance, focused on general counsel and legal teams across the travel technology sector.

Reilly currently serves with BizTechLaw, a boutique firm providing general counsel services to technology and tech-adjacent companies. She previously served as General Counsel of Fareportal, where she was a key contributor to Travel Tech’s federal advocacy efforts as a member representative.

Bethany Reitsma

Senior Manager of Industry Relations

Bethany Reitsma is the Senior Manager of Industry Relations and Senior Advisor to the CEO at the Travel Technology Association, where she leads industry engagement initiatives and oversees programs designed to support travel technology start-ups and small businesses.

In this role, Reitsma serves as a subject-matter expert on the travel tech start-up ecosystem, leading research initiatives, developing strategic partnerships, and designing new membership programs that drive engagement, retention, and non-dues revenue. She manages Start-Up membership growth efforts, including marketing and sales initiatives, and works closely with the President & CEO on strategy, budgeting, forecasting, and financial reporting to the Board of Directors.

Reitsma also plays a central role in aligning industry relations programs with Travel Tech’s federal, state, and local advocacy efforts, collaborating with government affairs leadership to ensure start-ups and emerging companies have a strong voice in policymaking. In addition, she supports organizational operations, including financial management, vendor coordination, and the administration of core association tools and systems.

Prior to joining Travel Tech, Reitsma worked with the XR Association as Marketing & Membership Coordinator, where she led membership recruitment efforts, executed grassroots advocacy strategies, and managed member communications.

Reitsma holds a Bachelor’s degree in Politics with an additional major in Philosophy and a minor in Computer Science from Washington & Lee University.

Jack Rifkin

Industry Relations Coordinator

Jack Rifkin is the Industry Relations Coordinator at Travel Tech. He has experience within and outside of government, working with corporate partners large and small.

Jack previously worked with the U.S. Commercial Service in the Virginia and D.C. market to facilitate companies’ exports to markets across the globe. He helped resolve private trade disputes and met with clients to ensure their needs were met. While at the Business Council for International Understanding, Jack helped Fortune 500 executives meet with other businesspeople and government officials to expand their market share. He also worked in his community in supporting local start-ups with the Norfolk Innovation Corridor helping revitalize Norfolk, VA into a new innovative hot spot.

When he isn’t at Travel Tech, Jack likes to go ballroom dancing and spend time with his family. He graduated from Old Dominion University with a Bachelor of Arts degree with a major of International Studies and a minor in French.

Travel Tech Through the Years

Travel Tech was founded in 1999 and we celebrated 25 years in 2024! Click below to read more about what Travel Tech has been up to since its creation.

1999

The Interactive Travel Services Association (ITSA) is formed as a nonprofit mutual benefit corporation under the California Nonprofit Mutual Benefit Corporation Law to “promote the growth of the online travel services industry, educate the general public, and participate in the administrative, legislative, and judicial processes regarding governance of the industry”
2012

Organization rebranded to Travel Tech: The Travel Technology Association, with the tagline: Empowering Traveler Choice, reaffirming its position as the industry voice for the online travel companies (OTCs) and global distribution companies (GDSs), and their essential role in facilitating travel.
2014

Travel Tech welcomes short term rental innovators including Airbnb and Tripadvisor, technology companies that connect consumers with suppliers and are transforming the way millions around the globe travel.
2018

FAA bill is passed, including a provision that maintains the U.S. Department of Transportation’s (DOT) full-fare advertising rule that ensures consumers will always see the all-in airfare when shopping for flights on airline websites.
2022

Laura Chadwick becomes President & CEO of Travel Tech.
October 2023

Travel Tech announces its first-ever membership category expansion. The new “Advocate” member tier is aimed at startups and small and medium-sized travel technology companies. It launches with the addition of four new member companies.
May 2024

In recognition of its 25th anniversary, Travel Tech holds its first-ever Policy & Innovation Showcase on Capitol Hill. Culminating in more than 200 attendees, the event provides an opportunity for policymakers, their staff, and members of the media to interact with Travel Tech member companies and learn about their work to make the travel experience more transparent, competitive, and innovative for consumers.
May 2025

Travel Tech hosted its inaugural Start-Up Summit and second annual Policy & Innovation Showcase. The events brought together Travel Tech member companies, policymakers, early-stage start-ups, and experts to highlight the industry’s ongoing work to make the travel experience more transparent, competitive, and innovative for consumers.