About Travel Tech

Our Mission

The mission of the Travel Technology Association is to empower traveler choice. We bring together travel innovators to promote transparency and competition through education and advocacy.


All travelers can explore the world on their terms and values. Our efforts make the travel experience more efficient, affordable, and accessible to consumers.

Our Members

Travel Tech is the only organization advocating on behalf of travel tech companies to create a more transparent, competitive, and innovative global travel marketplace. As part of this powerful collective, our member companies are strengthened by our ability to influence critical public policy decisions that affect the future of the industry.

About the Industry

Expected to Grow

$289 billion

Gross revenue for the U.S. travel sector fell 61% to just $156 billion in 2020 as the COVID-19 pandemic impacted the sector. However, a rapid recovery is underway, and gross revenue is expected to grow to $289 billion in 2022 with a full recovery expected by 2025.

Online travel intermediaries, including online travel agencies (OTAs), metasearch services and travel management companies (TMCs) (supported mainly by GDS technology) represent a significant source of indirect business for most travel suppliers, and delivered over one third of overall industry gross revenue in 2020.

US Total Travel Market Share

By Segment 2021

Indirect distribution, at $182 billion, accounted for just over 45% of the total travel sector in 2019, falling to 36% in 2020 as consumers turned to direct channels during the pandemic. However, indirect channel distribution is expected to return to pre-pandemic levels by 2024.

US Total Travel Market Share

By Segment 2020

Who is Travel Tech?

Laura Chadwick
President & CEO

Laura Knapp Chadwick is President & CEO of the Travel Tech Association.

Nicole Brewin
VP of Government Affairs

Brewin joins Travel Tech from the Railway Supply Institute (RSI), where she led its government affairs practice for over two decades.

Bethany Reitsma
Industry Relations Manager

Bethany Reitsma is the Industry Relations Manager at the Travel Technology Association.

Travel Tech Through the Years

Travel Tech was founded in 1999 and will be celebrating 25 years in 2024! Click below to read more about what Travel Tech has been up to since it’s creation.

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The Interactive Travel Services Association (ITSA) is formed as a nonprofit mutual benefit corporation under the California Nonprofit Mutual Benefit Corporation Law to “promote the growth of the online travel services industry, educate the general public, and participate in the administrative, legislative, and judicial processes regarding governance of the industry”


Organization rebranded to Travel Tech: The Travel Technology Association, with the tagline: Empowering Traveler Choice, reaffirming its position as the industry voice for the online travel companies (OTCs) and global distribution companies (GDSs), and their essential role in facilitating travel.


Travel Tech welcomes short term rental innovators including Airbnb and Tripadvisor, technology companies that connect consumers with suppliers and are transforming the way millions around the globe travel.


FAA bill is passed, including a provision that maintains the U.S. Department of Transportation’s (DOT) full-fare advertising rule that ensures consumers will always see the all-in airfare when shopping for flights on airline websites.


Laura Chadwick becomes President & CEO of Travel Tech.

July 2023

Nicole Brewin becomes VP of Government Affairs at Travel Tech.

October 2023

Travel Tech announces its first-ever membership category expansion. The new “Advocate” member tier is aimed at startups and small and medium-sized travel technology companies. It launches with the addition of four new member companies.

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