Last updated June 30, 2023

We developed this Privacy Notice in order for you to understand how we collect, use, communicate and disclose personal information. When we say “personal information” within this Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with you, directly or indirectly. Personal information does not include information that cannot be reasonably linked to you. We are committed to conducting our business in accordance with the following principles in order to ensure that the confidentiality of personal information is protected and maintained.

1. Travel Tech Introduction

The Travel Technology Association (“Travel Tech”) is committed to respecting the privacy and protecting the personal information of individuals with whom we interact. Travel Tech is a 501(c)(6) non-profit corporation established in the State of California, advocating for public policy that promotes transparency and competition in the travel marketplace to encourage innovation and preserve consumer choice.

2. Privacy Notice Application

This Privacy Notice applies exclusively to the website (“Website”) and related applications (“Services”) offered by Travel Tech. This Notice sets out the basis on which we will process any personal data or usage information we collect from you, or that you provide to us, in connection with your use of our Website or Services.

Your access to and use of our Website is conditional upon your acceptance of and compliance with this Privacy Notice. This Privacy Notice applies to everyone who wants to access or use our Website. Please read this Notice carefully so that you understand your rights in relation to your personal information. By accessing or using our Website, you agree to be bound by the provisions of this Privacy Notice and if you disagree with any part of the Privacy Notice, then you do not have our permission to access or use our Website.

This Privacy Notice does not apply to:

3. What Are Your Responsibilities When Providing Personal Information?

You have the responsibility to ensure that any personal information that you provide to us via this Website or the Services is accurate and kept up to date. You should not send us any sensitive information such as social security numbers, driver’s license numbers, passwords unrelated to the use of this Website, information related to racial or ethnic origin, political opinions, religious beliefs, health data, biometrics or genetic, criminal background or trade union membership information. If you do send us sensitive information, then you are consenting to its processing in accordance with this Privacy Notice.

Whenever you interact with Travel Tech on behalf of another individual or entity, such as by providing or accessing personal information about another individual, you represent that your interactions and exchanges comply with applicable data privacy and protection laws. If you do not have appropriate/necessary authorizations or fail to inform the other individual about how their personal information will be processed, you will be solely responsible for any violation of applicable data privacy and protection laws.

4. What Information Do We Collect?

You may access and use many of our Services without telling us who you are or revealing any personal information about yourself. However, some Services may require you to provide us with personal information (referred to for convenience as “Submission Pages”). You may provide us with contact information by contacting us via our Website, completing a form on our Website, email, telephone, social media, registering for an event, downloading one of our publications, subscribing to our newsletters or otherwise.

The information collected includes (but is not limited to) your name, job title, employer name, business address, business email address, phone number, and information about your interests in travel technologies. In these situations, if you choose to withhold any personal information requested by us, it may not be possible for you to gain access to certain Services and for us to respond to you.

From time to time, Travel Tech receives personal information from authorized third parties and sources.

Like most website operators, when you visit the Website, we automatically collect the non-personally-identifying information sent to us by your computer, mobile phone, or other access device. This information includes: your IP address; device information including, but not limited to, identifier, name, and type of operating system; mobile network information; and standard web information, such as your browser type, language preference, referring site, and the pages you access on our Website with date/time.

A cookie is a string of information that a website stores on a visitor’s device, and that the visitor’s browser provides to the website each time the visitor returns. We use cookies to collect information about your browsing activities over time and across different websites following your use of our Services. They allow us to recognize and count the number of users and to see how users move around the Website when they are using it. This helps us to improve the services we provide to you and the way the Website works. You can find more information about cookies and how to manage them at If you do not wish to have cookies placed on your computer, you should set your browsers to refuse cookies before using the Website, with the drawback that certain features may not function properly without the aid of cookies.

As a general matter, we do not collect or process sensitive personal information. When you use credit card or bank account details to pay for products or services provided by Travel Tech, we rely on third party payment processors and only they will have access to your financial information for purposes of completing your transactions with us.

5. How Do We Use Your Information?

It is in our legitimate interests to use your personal information in a variety of ways to provide effective Services, produce useful content and operate our business. We may use your personal information for any lawful purpose including: to communicate with you; contact you via telephone or email; identify our users; enforce our Website terms and conditions; or if you have opted in to marketing, to communicate with you about products, services, promotions, events, and other news and information we think will be of interest to you; monitor and analyze trends, usage, and activity in connection with our Website and services to improve the Website; administer the Website, and for internal operations, in order to conduct troubleshooting, data analysis, testing, research, statistical, and survey analysis; keep the Website safe and secure; or measure and understand the effectiveness of the content we serve to you and others.

6. When Do We Share Your Information with Third Parties?

We do not share, sell, rent or lease your personal information with others except:

When interacting with this Website our using our Services, you may encounter features or links to websites and services provided by third parties operating independently. Our Privacy Notice does not apply to services and products offered by such third parties, and any information you provide through those third-party sites or services is subject to those operators’ policies governing privacy and security, if any, even if accessed through our Services. We are not responsible or liable for the privacy policies and practices of other websites. We encourage you to learn about third parties’ privacy and security policies before providing them with information. Our inclusion of hyperlinks to other websites does not imply any endorsement of the material on such websites or any association with their operators.

Additionally, this website may use third-party vendors to enhance your user experience, including widgets, analytics tools, or targeted advertising. In some cases, interactions with these features are governed by the vendors’ own privacy policies.

We use Google Analytics, which is a web analytics tool that helps us understand how users engage with the Website. Like many services, Google Analytics uses first-party cookies to track user interactions, as in our case, where they are used to collect information about how users use our site. This information is used to compile reports and to help us improve our Website. The reports disclose website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our Website — for more information on opting out of being tracked by Google Analytics, visit this Google page:

7. Your Choices and Control

This Privacy Notice is intended to inform you in a transparent way about the types of personal information that Travel Tech collects and how it is used, enabling you to make meaningful choices. Although privacy legislation, including U.S. state privacy laws and the General Data Protection Regulation (“GDPR”), do not generally apply to personal information that Travel Tech collects and uses pursuant to this Privacy Notice, we are nonetheless committed to protecting your privacy and invite you to contact us by using the details set out at the Contact Us section below if you wish to do any of the following:

We provide many choices in relation to our marketing communications via an unsubscribe option on every marketing email. If you opt-out of marketing emails, we may still send you transactional and administrative emails about the Services you use.

8. Where Do We Process Your Information?

All our data processing activities happen in the United States. Travel Tech’s headquarters, servers, this website and the majority of Travel Tech Services are located and operated in the United States. If you are using the Services from outside the US, please be aware that your information will be processed in the United States or countries where our service providers and partners are located.

By using our Services and providing us with information, you consent to the transfer, processing and storage of your information in the United States. Please be aware that data privacy laws vary worldwide and some may not be as comprehensive as others. When personal information is transferred to the us in the United States, we will adequately protect it as described in this Privacy Notice.

9. How Do We Protect Your Information?

We are committed to protecting the security of your personal information and have implemented appropriate physical, technical and administrative safeguards against loss, theft, and unauthorized use, access, alteration, destruction or modification of your personal information. We limit the amount of personal information that we collect. We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it, however, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. We also destroy personal information that we no longer need. If you believe your Personal Data has been compromised, please contact us. In the event that personal information is compromised, we will promptly notify our customers in compliance with applicable law.

10. How Long Do We Keep Your Information?

Travel Tech retains personal information for the duration of our business relationship with you and for a reasonable period after the relationship ends.

11. Children’s Privacy

Protecting the privacy of minors is especially important. Our site is not directed towards minors and Travel Tech does not knowingly collect or solicit personal information from minors. If you believe that we might have any information from or about a minor, please contact us and we will delete that information.

12. Updates to This Privacy Notice

We may update this Privacy Notice when necessary to reflect changes in our Services, to implement changes required by applicable law, or as we may otherwise deem necessary or appropriate. If you continue to use our Services after those changes are in effect, you agree to the revised notice.  We encourage you to periodically review the Privacy Notice to see any updates or changes to this notice.

13. Contact Us

Questions, comments, and requests regarding this Notice are welcomed and should be addressed to or mailed to 3033 Wilson Blvd., Suite 700, Arlington, VA 22201.