Travel Tech Innovator Profile: Alō Index

Transforming Sustainable Hotel Program Management 

Hotels invest millions in sustainability initiatives every year but without a clear way to communicate those efforts to travelers and travel buyers, that investment often goes unrecognized. Alō Index was created to bridge that gap, giving hotels the visibility they’ve earned and giving enterprises and business travelers the reliable, consistent data they need to make informed decisions.

Founded in 2022 by Anna Feinberg and Leanne Turner, Alō Index is a B2B platform that scores hotels on sustainability performance across three pillars: People, Planet, and Policy. The Alō Score gives enterprise travel buyers a standardized way to evaluate and compare hotels on sustainability, while giving hotels a clear picture of where they stand and where to improve.

Hotels complete a comprehensive assessment covering approximately 170 data points across 12 sustainability categories, using zero-party data reported directly by each property. This ensures transparency and accuracy at the individual hotel level, not chain-level estimates or third-party proxies. The resulting scores are integrated into corporate travel programs, where they inform hotel sourcing, booking preferences, and traveler-facing tools. In turn, hotels get a turnkey asset to use as a sales tool: a reusable, portable custom link and QR code that packages their verified sustainability data into a shareable profile. Properties can drop it into any RFP response, client presentation, or QBR: turning a single assessment into a sales asset that keeps delivering ROI every time a buyer asks about sustainability credentials.

Alō Index is already embedded in the hotel procurement process for major enterprise travel programs, with thousands of hotels scored across the world’s largest hospitality brands. For corporate buyers, the platform bridges the gap between sustainability commitments and the data needed to act on them. For hotels, it creates a direct line between sustainability performance and business outcomes.

“It can be hard to predict where a connection might lead, but building that foundation and growing your network by talking to other founders who are going through the same thing is always valuable,” said Leanne Turner, Co-Founder and COO of Alō Index. “Travel Tech has allowed me to meet people outside my usual circles, which is rare in the travel industry.”

By turning hotel-level sustainability data into actionable scores that drive real procurement decisions, Alō Index is helping move the hospitality industry from intention to impact.