Travel Tech Innovator Profile: FleetFare

AI-Powered Infrastructure for Hospitality and Tourism Growth 

Travelers increasingly expect instant, connected experiences; many tourism businesses still manage customer communications, bookings, and operations through disconnected systems and manual processes. FleetFare is helping bridge those gaps by building AI-powered infrastructure designed specifically for the hospitality, tourism, and transportation industries. 

Founded by Ainsworth Spence and co-founder Rob Lockhart, FleetFare was created after the team identified a disconnect between travel planning and the actual in-destination experience. Recognizing that “getting there” is only one part of the journey, they focused on solving the equally important challenge of helping travelers move through and connect with destinations more meaningfully. 

Before building the technology, the founders traveled to Jamaica to better understand how tourism businesses, transportation providers, hotels, and tour operators interacted. Identify where technology gaps existed, particularly in emerging markets. Drawing on Ainsworth’s background in media, customer experience, and technology innovation, FleetFare was designed to deliver accessible, scalable solutions that work effectively across a wide range of tourism environments, including areas with limited connectivity. 

Today, FleetFare combines conversational AI, voice automation, and booking technology to help tourism businesses engage travelers, manage reservations, and streamline operations through a single platform. Travelers can access information, make bookings, receive recommendations, and interact with tourism providers through natural conversations, whether online or over the phone. For businesses, the platform serves as a 24/7 AI-powered communication layer that helps improve responsiveness, increase booking opportunities, and reduce operational complexity, while preserving the human element that remains at the heart of hospitality. 

“We’re passionate about problem solving, and Travel Tech provides a community of innovators who understand the unique challenges of travel technology,” said Ainsworth Spence, Co-Founder of FleetFare. “The collaboration, shared insight, and industry exposure are incredibly valuable as we continue building technology that enhances—not replaces—the human side of travel.” 

Through Travel Tech’s Start-Up Membership Program, FleetFare is looking forward to connecting with fellow innovators, building industry awareness, and engaging with larger brands helping shape the future of travel technology.