Travel Tech Innovator Profile: Snowflake

Data-driven innovation is transforming the travel industry, and Snowflake is at the forefront of making enterprise data management and AI easy, connected, and trusted.

Snowflake’s fully managed platform connects businesses globally, enabling them to turn data and AI into powerful applications and solutions. In the travel and hospitality sector, companies use Snowflake’s unified data platform to enhance guest experiences through advanced analytics, deploying sophisticated tools like large language models (LLMs) and machine learning applications that deliver personalized experiences at scale. 

 This innovation was recently recognized when Snowflake received the prestigious 2024 Phocuswright Travel Innovator of the Year award for its AI Data Cloud for Travel and Hospitality.

“Our AI Data Cloud helps travel companies create seamless, personalized journeys by unlocking the full potential of their data,” explains Whitnee Hawthorne, Snowflake’s Global Head of Travel and Hospitality.

“While travel touches everyone’s lives, the industry hasn’t kept pace with technological innovation in other sectors,” Hawthorne notes. “As an Advocate member of Travel Tech, Snowflake is committed to fostering the next wave of travel innovation and helping shape the future of the industry.”