Protecting Travel Reviews, Listings, & Consumer Trust

Consumers Rely on This Content

Data shows that: 

• 90% of travelers are influenced by online reviews before booking 

• 95% read reviews during the planning process 

• 80% spend up to four weeks researching travel options 

• 77% of travelers believe that a mix of lodging options benefits local economies 

Travel Tech members helped pioneer the use of user-generated content in the early 2000s, revolutionizing how travelers plan trips and explore the world. The ability to offer trusted, community-driven insights without legal exposure has allowed the industry to grow, innovate, and deliver better experiences to consumers. 

However, the broad reforms to Section 230 now being considered in Congress risk undermining this foundation. While targeted changes to address demonstrable harm may be appropriate, sweeping liability reforms could discourage moderation, limit the availability of reviews, and reduce platform safety for travelers both online and offline.  

Our Advocacy

Travel Tech has repeatedly supported consumer trust and content integrity through: 

• Proactive investment in moderation systems (automated and manual) 

• Alignment with FTC’s Endorsement Guides

• Engagement with policymakers and regulators to preserve responsible content protections 

In January 2023, Travel Tech submitted comments to the Federal Trade Commission (FTC) in response to its Advance Notice of Proposed Rulemaking (“ANPR”) on deceptive or unfair uses of reviews and endorsements.

In June 2023, Travel Tech responded to the FTC’s proposed rule banning fake reviews and testimonials.

We will continue defending Section 230 protections that allow platforms to support safe, informed, and transparent travel experiences. 

Join Us to shape the future of travel policy.