Thursday, September 19, 2024 — Earlier this week, the Travel Technology Association (Travel Tech) hosted a virtual webinar featuring experts from Wiley Rein, LLC to offer information and insights about the FTC’s final rule on combatting fake and deceptive reviews and what it means for travel technology companies.
The panelists provided an overview of the FTC’s final rule, focusing on what constitutes a deceptive practice and the enforcement actions the government is taking to combat AI-generated fake reviews. The panelists also covered the rule’s prohibitions on buying positive or negative reviews, the new standards of liability for review sites, and best practices for spotting and reporting deceptive reviews.
The panelists also noted Travel Tech’s involvement in the final ruling, highlighting how the FTC adopted the Association’s recommendations as part of comments filed in response to the FTC’s then-proposed rule, urging the Commission to revise its “known or should have known” standard to avoid unduly burdening review platforms.
“Ensuring the integrity and reliability of reviews is critical to preserving consumer trust and confidence as they plan their travel, no matter the occasion or destination,” said Laura Chadwick, President and CEO of Travel Tech. “Travel Tech is pleased the FTC adopted our recommendations and is proud to continue working with our member companies to protect the integrity of their platforms and reviews.”
Panelists from Wiley Rein included Stephen Conley, Associate in Telecom, Media, and Technology; Duane Pozza, Partner; and Kathleen Scott, Partner and featured remarks from Laura Chadwick, President and CEO of the Travel Technology Association.
The webinar recording is exclusively available to Travel Tech members. For more information about membership, please reach out to Bethany Reitsma.
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The Travel Technology Association (Travel Tech) empowers traveler choice by advocating for public policy that promotes marketplace transparency and competition. Travel Tech represents travel technology innovators ranging from dynamic startups, small, and midsize businesses to leading online travel agencies, metasearch engines, short-term rental platforms, global distribution systems, and travel management companies.
To schedule an interview with a Travel Tech spokesperson, contact Bradford Williamson of Glen Echo Group at 202.870.3234 or bwilliamson@glenechogroup.com.
