Tuesday, September 3rd, 2024 —
Reviews are crucial to the travel industry, helping consumers choose between competing options. With the advent of generative AI, efforts to police the authenticity of such reviews have become far more challenging.
While deceptive reviews have always been illegal, last month, the Federal Trade Commission issued a final rule spelling out clearly deceptive practices, strengthening enforcement actions, and banning AI-generated fake reviews.
Join Travel Tech on Tuesday, September 17th, 2024, at 1:00 pm for a free webinar featuring attorneys Stephen Conley, Duane Pozza, and Kathleen Scott of Wiley for a deep dive into the FTC’s new final rule and what it means for you and your travel tech company.
In this session, you will learn:
- What constitutes fake or false consumer reviews, consumer testimonials, and celebrity testimonials
- Prohibitions on buying positive or negative reviews
- New standards of liability for review sites and more
