Wednesday, February 19, 2025 —Today, the Travel Technology Association (Travel Tech), a non-profit promoting and protecting the travel technology industry, hosted a webinar for congressional staff members on how generative AI travel tools can improve the travel planning experience.
Panelists included Lara Tennyson, Head of US Federal Affairs at Bookings Holdings; Carroll Rheem, Founder and CEO of Iolite Group and member of the U.S. Department of Commerce’s Travel and Tourism Advisory Board; and Mayank Makkar, Founder of Rivi. The discussion was moderated by Travel Tech President and CEO Laura Chadwick.
The panelists discussed how various AI travel tools can be used to personalize destination recommendations and streamline the planning and booking process. The panelists also presented research on the use of generative AI in travel planning and activities, highlighting that a majority of consumers use AI for a variety of travel related activities: comparing and choosing destinations, researching flights, exploring short-term rental options, and more.
“We spend so much money and our precious time off, we want to make sure we’re going to have the best vacation possible,” said Carroll Rheem of Iolite Group. “AI can provide a great amount of comfort, especially knowing how much data and information it can pour through on your behalf to alleviate some of that feeling like shopping for travel can be a chore.”
The webinar also highlighted data from Travel Tech’s recent partnership with Capitol CNCT to explore the travel habits of congressional staff. The survey found that two-thirds of congressional staff take at least half of their paid time-off, and despite growing interest in AI, only 12.5% of congressional staff currently use AI tools to plan their vacations.
“Looking at some of the different Gen AI tools, one of the key benefits is time efficiency,” said Lara Tennyson of Booking Holdings on the benefits of using AI with travel. “You can use that AI chat planner to help you figure out where you’d like to travel and when you’d like to travel, and hopefully save yourself time and some of the work that you would have put in before having to go to various websites.”
“I believe AI is one of those technologies that will be integrated into almost every touch point in travel or any other industry,” said Mayank Makkar, Founder of Rivi. “So I feel for the next few years, you’re going to see that almost everything that we do, and not just in travel planning, but actually during the trip, going to an airport, or whatever touch points that we have in our overall travel journey, we’ll have AI making things simpler.”
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The Travel Technology Association (Travel Tech) is a non-profit empowering traveler choice by advocating for public policy that promotes transparency, competition and innovation. Travel Tech represents travel technology innovators ranging from dynamic startups, and small, and midsize businesses to leading online travel agencies, metasearch engines, short-term rental platforms, global distribution systems, and travel management companies.
To schedule an interview with a Travel Tech spokesperson, contact Bradford Williamson of Glen Echo Group at 202.870.3234 or bwilliamson@glenechogroup.com.
