STR Archives - Travel Tech Association

Planning a family getaway near a lake or waterfront can be complicated—coordinating schedules, finding the right rental, and ensuring the property fits everyone’s needs takes time. Lake.com simplifies the process by providing a dedicated platform for vacation rentals on or near the water.

Founded by Stephanie Ciccarelli and David Ciccarelli, Lake.com features a curated selection of lake houses, cabins, and waterfront properties across North America and Europe. The platform is designed to deliver a seamless user experience, helping families find their perfect getaway while also supporting property owners and managers who share Lake.com’s commitment to quality and family-friendly travel.

Built on the founders’ love of nature and lakes, Lake.com emphasizes customer experience, community, and memorable outdoor vacations. The platform enables families to plan trips they can look forward to year-round, while connecting with properties that align with their values.

“As a start-up in an established industry, we are excited to join Travel Tech’s Membership Program to connect with peers, gain visibility, and showcase what makes Lake.com different,” said Stephanie Ciccarelli, Co-Founder of Lake.com.

With its focus on waterfront experiences and family connection, Lake.com is redefining how travelers discover and book lakeside adventures.

Coordinating travel or shared stays with friends, family, or colleagues can quickly become complicated—especially when each part of the experience lives on a different platform. HousMthr was built to change that.

Founded in 2023 by CEO Lou Severine and CTO Will Schmahl, both seasoned technology builders and Airbnb superhosts, HousMthr is an AI-powered group management platform designed to make every trip or shared living experience easier. Whether it’s a family vacation, festival weekend, event, or dorm stay, HousMthr helps users plan, organize, and manage all aspects of their accommodation and group logistics in one place.

From room assignments and shared expenses to tasks, calendars, and group chats, the platform streamlines coordination before and during a trip. Built-in Medical & Safety tools and features like Explore and Shop Local also help travelers connect with their surroundings and communities—extending HousMthr’s impact beyond just logistics.

“By joining Travel Tech’s Start-Up Membership Program, we look forward to building the right partnerships and integrations that help us scale and connect within the larger travel ecosystem,” said Will Schmahl, Co-Founder and CTO of HousMthr.

Looking ahead, HousMthr plans to expand its AI capabilities to personalize trip planning and enhance user experiences. The team’s mission is clear: to make group travel and shared stays smoother, safer, and more connected—for everyone, everywhere.

Three Innovative Start-Ups Join Travel Tech’s Growing Membership Network

April 22, 2026

Wednesday, April 22, 2026 — The Travel Technology Association (Travel Tech), the non-profit trade association representing leaders and innovators across the travel technology industry, is pleased to welcome three new companies to its Start-Up Membership Program: Nappr, Pintours, and Solutionz. These early-stage companies are building technology-driven solutions that expand how travel is experienced, delivered, and […]

Travel Tech Innovator Profile: HousMthr