On Monday, January 9, 2023, the Travel Technology Association filed comments with the Federal Trade Commission (FTC) regarding the value of first-hand, timely traveler reviews. The comments, in response to FTC’s Advance Notice of Proposed Rulemaking, focus on how consumers benefit from the ability to make informed choices when considering travel plans.
The comments state in part that “…Reviews or other quality rankings are often incorporated into search results to help consumers find, compare, assess, and book travel-related services based on a variety of factors, including value, quality, and safety. Consumers greatly value these services, and they are a key driver for travel planning and decision-making…”
In the filing, Travel Tech also encourages the FTC to “…utilize its existing authority to combat bad actors that employ the increasingly nefarious paid review-generation sites…” or “click farms.”
Click here to review the filing.
