Promotes Companies as the Engines Behind Traveler Choice
Monday, November 27th — The Travel Technology Association (Travel Tech) unveiled a campaign this week educating policymakers on the importance of Global Distribution Systems (GDS), which power the technology behind online travel sites, mobile apps, travel agents, and a multitude of travel solutions. With a sponsorship of Politico’s Morning Transportation newsletter and a new website and video, Travel Tech is advocating for the technology and companies that increase transparency and choice in travel.
Travel Tech represents leading GDS members Amadeus, Sabre, and Travelport. Without GDS platforms, travel bookers would be unable to compare prices in one place, forcing them to visit airline, hotel, car rental, and other travel suppliers’ websites one by one in search of the best prices and schedules.
“GDS technology allows consumers and travel agents to compare schedules, fares, and fees between travel suppliers, making travel more competitive and accessible,” said Laura Chadwick, President & CEO of Travel Tech. “Travel Tech members provide consumers with choice at each stage of their travel journey. If airlines or other travel suppliers choose not to share ancillary fee data with GDS companies, it harms not only the GDS but their own customers.”
The new video developed by Travel Tech describes how GDS platforms work by connecting travel bookers and travel suppliers to promote price transparency and competition. GDS technology allows consumers to search for, compare, and book among thousands of travel options.
More Resources on Global Distribution Systems:
The Travel Technology Association (Travel Tech) empowers traveler choice by advocating for public policy that promotes marketplace transparency and competition. Travel Tech represents travel technology innovators ranging from dynamic startups, small, and midsize businesses to leading online travel agencies, metasearch engines, short-term rental platforms, global distribution systems, and travel management companies.
To schedule an interview with a Travel Tech spokesperson, contact Bradford Williamson of Glen Echo Group at 202.870.3234 or bwilliamson@glenechogroup.com.
