Travel Tech Urges Congress to End the State Privacy Patchwork

As part of its advocacy efforts on behalf of the industry, the Travel Technology Association (Travel Tech) announced a continued focus area for 2024: supporting a comprehensive national data privacy framework. To showcase its commitment to data privacy, particularly during National Data Privacy Week, Travel Tech published a new issue brief on the importance of a national data framework.

Since 2018, 185 comprehensive privacy bills have been considered across 46 states and 13 states have enacted comprehensive privacy bills. The lack of federal leadership on the issue has created a conflicting patchwork of privacy laws that confuse consumers and harm American businesses.

“A national framework is essential to protecting the privacy of consumers in the travel industry,” said Laura Chadwick, President & CEO of Travel Tech. “The current patchwork of state laws wastes resources on complicated compliance efforts and compromises privacy protections for the residents and tourists.”

The new webpage outlines Travel Tech’s key principles for federal privacy legislation. These include:

  1. Consistent Terminology for Global Clarity: A new federal privacy law should align definitions and terminology with established international frameworks. Diverse terminology across global privacy frameworks creates confusion, especially for companies operating internationally. 
  1. Flexible Purposes for Responsible Data Use: Congress should avoid a rigid list of permitted data uses that would hinder innovation and adaptability for businesses. Support flexible “legitimate interest” provisions as the primary legal basis for processing, allowing businesses to adapt to evolving needs while respecting individual privacy.  
  1. Free Flow of Data for Global Efficiency: Congress should avoid data localization restrictions in any new federal privacy law. The promotion of a framework that facilitates the free flow of personal data while upholding robust data protection principles will help balance individual privacy with global economic growth and promote responsible data practices. 

In August 2023, Travel Tech joined the United for Privacy: End the Patchwork coalition to advocate for comprehensive federal privacy legislation that creates a uniform national standard, preempts state law, and ends the privacy patchwork of various state regulations.


The Travel Technology Association (Travel Tech) empowers traveler choice by advocating for public policy that promotes marketplace transparency and competition. Travel Tech represents travel technology innovators ranging from dynamic startups, small, and midsize businesses to leading online travel agencies, metasearch engines, short-term rental platforms, global distribution systems, and travel management companies.

To schedule an interview with a Travel Tech spokesperson, contact Bradford Williamson of Glen Echo Group at 202.870.3234 or bwilliamson@glenechogroup.com.

Advocating for Federal Legislation Creating Uniform National Privacy Standards

[Arlington, VA] [August 15, 2023] — The Travel Technology Association (Travel Tech), the voice of the travel technology industry and consistent advocate for public policy that supports a competitive and transparent marketplace, announced it has joined the United for Privacy: End the Patchwork coalition. The purpose of the coalition is to advocate for comprehensive federal privacy legislation that creates a uniform national standard, preempts state law, and ends the privacy patchwork of various state regulations.

“Travel Tech’s members are committed to protecting the personal information of their customers.  Trust and transparency are critical in the online travel marketplace, and our members strive every day to meet and surpass consumers’ expectations regarding the use of their personal information,” stated Laura Chadwick, president and CEO of Travel Tech. “However, without clarity and consistency of policy or regulation, innovation is disrupted and marketplace confusion results.”

“We look forward to working with the United for Privacy coalition to advocate for Congress to pass a national framework, consistent across all states and jurisdictions, that effectively preempts state consumer privacy and data security laws,” Chadwick continued. “A comprehensive national data privacy framework will allow businesses and consumers to transact more safely, effectively, fairly, and efficiently.”

Travel Tech joins several leading trade associations in support of the United for Privacy coalition, including the Business Roundtable, US Chamber of Commerce, Consumer Technology Association, NetChoice, and others.

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The Travel Technology Association (Travel Tech) empowers traveler choice by advocating for public policy that promotes marketplace transparency and competition. Travel Tech represents the leading innovators in travel technology, including online travel agencies, metasearch engines, short-term rental platforms, global distribution systems, and travel management companies.

To schedule an interview with a Travel Tech spokesperson, contact Dan Rene of kglobal at 202-329-8357 or daniel.rene@kglobal.com.

Travel Tech Joins United for Privacy Coalition

Travel Tech Celebrates Members’ Commitment to Innovation

February 28, 2024

The Association Launches Online Resource to Highlight Its New Advocate Members and Others February 28, 2024 – Today, the Travel Technology Association (Travel Tech) launched its “Innovate” page to highlight the contributions and efforts of its member companies working to empower traveler choice and pioneer new technologies and tools to improve the travel experience.  The […]