Tuesday, October 20, 2026 — Travel Tech Association (Travel Tech), the unified voice for the travel technology ecosystem, welcomes five new members to its Start-Up Membership Program: ItinAFairy, Travel Smarter, TripProof, Travel-EZ.com, and Raíz.
From personalized travel discovery and loyalty optimization to expert-reviewed itineraries and real-time remote exploration, these companies reflect the breadth of innovation emerging across the travel technology ecosystem.
ItinAFairy is a personalized travel companion that helps people discover things to do close to home and while traveling, matching recommendations to their interests while highlighting local businesses and hidden gems. Travel Smarter focuses on loyalty optimization, helping travelers identify opportunities to reduce travel costs. TripProof connects AI travel planning with local expertise, enabling travelers to have itineraries reviewed for routing, pacing, budget, and practical considerations before departure.
Travel-EZ.com is developing a telepresence platform that would let people explore destinations, venues, and events remotely in real time, including conducting pre-visits to inform future travel plans. Raíz helps travelers build more personalized connections with destinations through an evolving traveler profile that learns their interests, preferences, and travel context over time.
“These new members demonstrate the creativity and range of solutions emerging across the travel technology ecosystem,” said Bethany Reitsma, Senior Manager of Industry Relations. “We’re excited to welcome them to the Travel Tech community and connect them with the peers, industry leaders, and investors who can help turn promising ideas into lasting impact.”
As members of Travel Tech’s Start-Up Membership Program, these companies gain access to practical guidance and connections designed to help early-stage founders grow— including monthly Start-Up Meet-Ups, quarterly Start-Up & Investor Connects, introductions to industry leaders and investors, and opportunities to showcase their companies. Membership also includes access to Travel Tech’s annual Start-Up Summit at no additional cost. At the recent 2026 Start-Up Summit, founders connected with industry leaders and investors, showcased their companies, and participated in the pitch competition. Take a look at the recent 2026 Start-Up Summit.
“As a first-time founder, [Travel Tech]’s given us so many connections and just being side-by-side with other founders going through the same problems has been amazing. If you’re not part of Travel Tech Association, you need to join!” said Kirsten Tucker, Founder & CEO of ItinAFairy.
Building what’s next in travel technology? Learn more about Travel Tech’s Start-Up Membership Program.
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Travel Tech Association (Travel Tech) is the unified voice for the travel technology ecosystem. Travel Tech brings together enterprise leaders, growth-stage companies, and emerging innovators to advance public policies that support competition, innovation, and a strong technology-enabled travel marketplace. Through advocacy, regulatory intelligence, and cross-sector collaboration, Travel Tech helps shape the future of modern travel.
To schedule an interview with a Travel Tech spokesperson, contact Jessica Matthias: jmatthias@belverapartners.com.
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